Image to depict focus - CRM systems are the cornerstone of customer-focused strategies

How to Make your CRM Your Single Source of Truth

Embedding CRM at the heart of your business can turbo-charge your relationship capital strategy and drive full value from your investment. How to do this? By augmenting your core CRM with external data on buyers and influencers.


Introducing Altrata

Altrata provides more than 100 million profiles and 4 billion connections enhancing prospect research, business development and talent acquisition strategies.

Relationship intelligence for commercial and social success.

Enhance Business Development With Relationship Intelligence

We may operate in a digitally driven marketplace, but people, relationships and networks still power commerce. Identifying key decision makers for your products and services can be a long and costly process. Relationship intelligence helps organizations to expand their network, and access key decision makers to drive commercial and social success.

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