People – or positions

When we think of networking, we tend to think of individuals we’d like to reach. Almost all networking sites are constructed on that basis; they’re designed for person to person communication. BoardEx is exceptional in that it allows position to position searching.

“When you really get down to it,” says Dick MacWilliams, BoardEx Chairman, “building business is about creating relationships not just with the right person but with the right job role. Because we profile the whole executive team in a business – and we rigorously track changes in job roles – we are uniquely positioned to guide our clients to the individual who holds that key seat at any given time.”

A Point 2 Point search in BoardEx can then help you identify the optimum route to reaching that person using your, or your organization’s existing network of contacts.

“In the current environment, the rate of change of executives has increased significantly, making this aspect of BoardEx more valuable than ever,” adds MacWilliams.

February 2009