Relationship Capital Management (RCM)
BoardEx is the leader in the emerging field of Relationship Capital Management (RCM). Relationship capital is the sum of an organization's connectivity to the marketplace, both directly and indirectly. The process by which an organization identifies, evaluates and employs its relationship capital is referred to as Relationship Capital Management.
Over 250 top investment banks, wealth managers, consultants, lawyers and corporations use the BoardEx global leadership database and proprietary analysis within their client development activities. Unlike single user network websites, BoardEx is a proprietary institutional platform intended for organizations offering high value products and services.
CRM Evolution
Organizations are discovering that simply maintaining a database of external contacts is not sufficient to evaluate or exploit their entire relationship capital. Indeed, far more information and analysis is needed to fully understand and leverage this unique resource. Combining an organization's own knowledge of its relationships with BoardEx information and analytics allows this to happen.
An RCM view goes well beyond a contact management view and provides transparency into how seemingly unrelated individuals in the market are connected - both to your targets and to your engagement professionals. With this unique knowledge, you can use these indirect connections to influence the outcome of particular business initiatives and build long term relationship franchise value.
